As a traveler in Sofia, having a reliable and affordable mobile data connection is essential for navigating the city, staying connected with loved ones, and accessing important information on the go. One of the best ways to ensure seamless connectivity is by purchasing a local SIM card. In this comprehensive guide, we’ll explore the best options for buying a SIM card in Sofia, including the top mobile network providers, where to purchase them, and tips to ensure a hassle-free experience.

How to Buy a SIM Card In Sofia

I. Which Mobile Operator is the Best in Sofia?

Sofia is home to three major mobile network providers: A1, Vivacom, and Yettel (formerly known as Telenor). Each provider offers a range of prepaid and postpaid plans tailored to suit various needs and budgets. To help you make an informed decision, here’s a comparison table of plan options specifically designed for tourists:

OperatorCoverage & SpeedPrice range for a prepaid SIM (USD)ProsCons
A1Comprehensive coverage and fast speeds.$10-$30 for a SIM with prepaid planWide network coverage, competitive pricing.Limited BYOD options.
VivacomWide coverage and good network performance.$15-$40 for a SIM with prepaid planReliable service, affordable plans.Limited coverage outside major cities.
YettelGood coverage and decent speeds.$10-$25 for a SIM with prepaid planAffordable options, reasonable coverage.Limited data allowances on some plans.

All three operators in Sofia, Bulgaria – A1, Vivacom, and Telenor – offer desirable features for tourists. A1 boasts extensive coverage and fast speeds, Vivacom provides wide coverage with reliable performance, and Telenor offers good coverage and competitive pricing. The price range for a prepaid SIM card is generally between $10 and $40. 

A1’s main advantage lies in its wide network coverage, while Vivacom stands out for its affordability. Telenor offers competitive pricing, although some plans have limited data allowances. Ultimately, the choice depends on individual preferences and priorities, such as coverage, pricing, and data requirements.

II. Best Sofia SIM Cards and Cost

When it comes to purchasing a SIM card in Sofia, there are several options to choose from, each offering different data allowances, validity periods, and costs. Here are some of the best Sofia SIM cards and their associated costs:

OperatorPlanMonthly Cost (BGN)Monthly Cost (USD)DataMinutes
A15G Plan 112873.66*30 GB500
A15G Plan 215890.97*40 GB600
A15G Plan 3198113.96*60 GB1000
A15G Plan 4238137.35*80 GB1000
A14G Global Plan 18850.66*3 GB220
A14G Global Plan 213879.53*6 GB450
VivacomPlan 110057.59*20 GB500
VivacomPlan 215086.39*30 GB1000
VivacomPlan 3200115.18*50 GBUnlimited
YettelPlan 18046.11*15 GB300
YettelPlan 210057.59*20 GB600
YettelPlan 312069.11*30 GBUnlimited

A1 offers 5G and 4G Global plans with varying data and minute allowances. Vivacom provides plans with different data and minute limits, while Yettel offers plans with fixed data and minute allocations

III. Where to Buy a SIM Card in Sofia

There are several convenient locations where you can purchase a SIM card in Sofia, catering to both those who prefer to get one upon arrival and those who prefer to buy it within the city.

1. Upon Arrival

If you want to get your SIM card as soon as you arrive in Sofia, you can find kiosks and shops at the Sofia Airport (SOF) that sell SIM cards from all three major providers. This is a convenient option if you need immediate connectivity upon landing.

Where to Buy a SIM Card in Sofia

2. In the City

If you prefer to explore Sofia first before getting a SIM card, there are numerous options within the city. All three major mobile network providers have dedicated stores and kiosks throughout Sofia, making it easy to find a location near you.

Some popular locations to purchase SIM cards in Sofia include:

  • Mobile provider stores in major shopping malls, such as Paradise Center, The Mall, and Bulgaria Mall
  • Convenience stores like OMV, Petrol, and Lukoil
  • Supermarkets like Kaufland, Billa, and Lidl

When purchasing a SIM card in the city, it’s advisable to bring your passport or another form of identification, as it may be required for registration purposes.

Knowing more about buying SIM Card at Sofia Airport you can visit this article: Where to buy SIM Card at Sofia Airport – Best Guide

IV. eSIM for Travelers to Sofia – a Smart Alternative

Whether you’re a first-time visitor to Sofia or a frequent traveler, having a reliable mobile data connection is crucial for navigation, communication, and staying connected with your loved ones. In the past, this meant dealing with physical SIM cards or searching for Wi-Fi hotspots throughout the country.

Fortunately, with the convenience of eSIM technology, there’s now a better option available – ordering an eSIM plan from eSimBulgaria.net before your trip.

At eSimBulgaria.net, we offer affordable prepaid data packages designed specifically for tourists. Whether you’re staying for 3 days, 7 days, or longer, you can easily select and purchase the eSIM plan online that suits your trip duration. Once you’ve made your purchase, you’ll receive the eSIM profile via email, eliminating the need to deal with language barriers or wait in queues at physical stores.

Upon your arrival in Sofia, simply enable roaming on your eSIM compatible device, and your mobile data will be activated instantly. With eSimBulgaria.net, you can enjoy a seamless and hassle-free experience, ensuring that you have reliable connectivity throughout your stay in Sofia.


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V. Things to Prepare when Buying SIM cards in Sofia

To ensure a smooth and hassle-free experience when purchasing a SIM card in Sofia, it’s essential to prepare a few things in advance:

  • Passport: Bring your valid passport as it is usually required for identification purposes when purchasing a SIM card.
  • Proof of Address: Some mobile service providers may ask for proof of your local address in Sofia. This can be a utility bill, rental agreement, or hotel reservation confirmation that displays your name and address.
  • Visa or Residence Permit (if applicable): If you are a non-EU citizen, you may need to provide your visa or residence permit as additional identification.
  • Personal Information: Be prepared to provide personal information such as your full name, date of birth, and contact details.

It’s advisable to check with the specific mobile service provider or visit their website to confirm the exact documentation requirements before your visit to ensure a smooth and efficient purchase process.

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VI. Tips and Recommendations

To make the most of your SIM card experience in Sofia, here are some additional tips and recommendations:

Tips and Recommendations
  • Research providers: Look for mobile service providers with good coverage, affordable data plans, and reliable customer service.
  • Choose prepaid: Opt for a prepaid SIM card for flexibility and control over expenses.
  • Check coverage: Ensure the provider has good network coverage in Sofia and your intended areas of travel.
  • Consider data packages: Determine your data needs and choose a package accordingly.
  • Compare prices and offers: Compare prices and special tourist packages for additional benefits.
  • Bring necessary documents: Carry your passport and proof of address for the purchase process.
  • Activate and test: Follow activation instructions and test the SIM card for proper functionality.
  • Top up or recharge: Familiarize yourself with the top-up options available.
  • Note customer support: Save customer support contact details for assistance during your stay.
  • Keep SIM card safe: Store the SIM card securely and remember to remove it before leaving the country.

Following these tips will help you have a smooth experience when purchasing and using a SIM card in Sofia, Bulgaria, keeping you connected throughout your trip.

VII. FAQs

Can I use my home SIM card in Sofia?

Yes, you can use your home SIM card in Sofia, but you may incur high international roaming charges, depending on your home carrier’s policies. It’s generally more cost-effective to purchase a local SIM card in Sofia.

Do I need a Bulgarian phone number to activate a SIM card?

No, you don’t need a Bulgarian phone number to activate a SIM card in Sofia. The providers will assign you a new local number when you purchase the SIM card.

Can I keep my Sofia SIM card for future trips?

Yes, you can keep your Sofia SIM card for future trips, as long as you top it up and maintain its validity. However, it’s important to check with the provider for any expiration policies or additional fees that may apply.

Can I use my eSIM and physical SIM card simultaneously?

Yes, if your device supports Dual SIM functionality, you can use both an eSIM and a physical SIM card simultaneously. This allows you to have two separate mobile data connections active at the same time.

How long does it take to activate a SIM card in Sofia?

The activation process for a SIM card in Sofia is generally quick. Once you purchase the SIM card and complete the registration process, it typically takes a few minutes to an hour for the activation to complete and for you to have access to mobile data and voice services.

Can I transfer my existing mobile number to a Sofia SIM card?

No, it is not possible to transfer your existing mobile number from your home country to a Sofia SIM card. You will be assigned a new Bulgarian mobile number when you purchase a local SIM card in Sofia.

VIII. Conclusion

Staying connected while traveling in Sofia is crucial for navigating the city, accessing important information, and keeping in touch with loved ones. By following the tips and recommendations in this guide, you can easily purchase a reliable and affordable SIM card from one of the major mobile network providers in Sofia.

With a local SIM card in hand, you’ll be able to fully immerse yourself in the vibrant culture and rich history of Sofia, while staying connected and sharing your experiences seamlessly with the world.